Steal The Playbook We've Used To Drive 3M Followers, 850M Views, & $10M+ In Revenue
A free 5-day mini-course breaking down the system we’ve used to build some of the biggest personal brands on LinkedIn and X.
The 1 of 1 Content Playbook
Steal The Playbook We've Used To Drive 3M Followers, 850M Views, & $10M+ In Revenue
A free 5-day mini-course breaking down the system we’ve used to build some of the biggest personal brands on LinkedIn and X.
Hey, I’m Thomas Vlasseman.
Hey, I’m Thomas Vlasseman.
I’m the founder of Digital Leverage - the team behind some of the most recognized personal brands on X and LinkedIn (many of whom we can’t name).
Our work has generated 3M+ followers, 850M+ impressions, and $10M+ in directly attributable revenue.
This free mini-course distills the core of what we've learned into 5 focused lessons.
Day 1: Personal Branding From First Principles - What it actually means to build a personal brand, why it matters more than ever in the age of AI, and why most founders get this completely backwards.
Day 2: 1 of 1 Content - How to create content only you can write. The litmus test we use with every client, and why generic content - no matter how consistent - will never build real authority.
Day 3: Why LinkedIn & X - The strategic case for text-first platforms, why readers are more decisive buyers than viewers, and why the competition gap is bigger than you think.
Day 4: The Anti-Midwit Content Strategy - How to design your brand without overcomplicating it. The three decisions you need to make before you write a single word - and why getting these right is your strategy.
Day 5: Executing On Your Brand - What it actually looks like to show up consistently on LinkedIn and X, the "Scrapbook of the Brain" approach to content creation, and the bonus toolkit we use internally with our own writers.
Here’s what you’ll walk away with…
Day 1: Personal Branding From First Principles - What it actually means to build a personal brand, why it matters more than ever in the age of AI, and why most founders get this completely backwards.
Day 2: 1 of 1 Content - How to create content only you can write. The litmus test we use with every client, and why generic content - no matter how consistent - will never build real authority.
Day 3: Why LinkedIn & X - The strategic case for text-first platforms, why readers are more decisive buyers than viewers, and why the competition gap is bigger than you think.
Day 4: The Anti-Midwit Content Strategy - How to design your brand without overcomplicating it. The three decisions you need to make before you write a single word - and why getting these right is your strategy.
Day 5: Executing On Your Brand - What it actually looks like to show up consistently on LinkedIn and X, the "Scrapbook of the Brain" approach to content creation, and the bonus toolkit we use internally with our own writers.
"He [Thomas / Digital Leverage] went in, it wasn't working the way that he thought. And so he had to figure out why not. And then he started a whole new style and boom, it popped. He was already a good writer, but it wasn't working. So you can't just go, 'Well, I'm a good writer.' You've got to get in there, figure out why isn't this working? What can I find in the data? What's my new hypothesis? And then pursue it."
— Tom Bilyeu, CEO at Impact Theory & Co-Founder Quest Nutrition